Maker Guides

Practical help for the business behind your creativity.

Straightforward ideas, tools and advice to help you launch your store, reach customers and make confident operational decisions.

Start here

Guides for every stage of the journey.

Begin with the challenge in front of you. This library will keep growing alongside the Earn+ Maker community.

Getting started

Build a clear online home for your work and prepare your store for its first customers.

Finding customers

Turn early interest into a small, strong customer community that can help your store grow.

Understanding customers

Use your store analytics as clues for understanding what customers notice, want and do next.

Building your audience

Turn passing interest into permission to stay in touch, and build an audience that wants to hear from your business.

Operations

Know what to look for when choosing the people and businesses that help you fulfil your promises.

Guide coming soon

Keep building

Choose a guide, try what makes sense for your business and come back as your next challenge appears.